This audience includes more than one million IT professional and corporate management subscribers to such leading CMP publications as InformationWeek, Wall Street & Technology, Bank Systems & Technology, Advanced Trading and Insurance and Technology, as well as our extensive online audiences on The TechWeb Network of sites.
Audience Profile
The audience base is comprised primarily of C-level executives and IT decision makers with substantial buying power. Well informed and highly engaged, they understand the value of IT and are continually looking for new opportunities to use technology and corporate management to drive innovations and improve operations. In addition, this audience represents the full spectrum of FORTUNE 1000® companies.
Sample Industries Represented
- Manufacturing and process
- Banking, financial services, VC, accounting
- Insurance, real estate, legal
- Government: federal, state, local, military, public administration
- Healthcare, pharmaceuticals, biotech
- Wholesale, trade, distribution, retail (not computer related)
- E-business integrator, solutions provider, VAR
- Communication carriers, transportation (logistics), utilities
- Computer hardware and software
- Computer-related retail, wholesale, distribution
- Nonprofit, trade association
The largest defined segment of the enterprise and IT management audience (143,770 subscribers) works in government, including federal, state, local, military and public administration. It is followed by the segment that includes those who work in banking, financial services, venture capital and accounting (more than 136,000 subscribers). Other significant segments include e-business integrator, solutions provider, VAR, and wholesale, trade, distribution and retail (not computer related). IT managers account for nearly two-thirds of this audience, and corporate managers nearly a third. A high percentage of subscribers have direct authority over IT spending.
Source: August 2005, Publisher's Own Data
Sample Average Annual IT Spending by Audience per Publication
- Optimize $54 million
- Network Computing $47 million
- InformationWeek $44 million
- Government Enterprise $39 million
