Marketing Intelligence
NEW RESEARCH - CMP's Business Technology Group Purchase Process VII Study Now Available...
Purchase Process VII: The Impact of Cross Media on the Decision Making Process
This year's Purchase Process research surveyed over 1,400 technology and business professionals who are actively involved in buying technology for their organizations. The study reveals organizational priorities that are driving IT initiatives and technology spending, and provides insight into the factors that influence technology purchasing. It also explores media usage by user frequency and how prioritization of media is impacted by job activity.
Contact Amy Doherty, Research Director at adoherty@cmp.com, to set your appointment up today.
SALES AND MARKETING WHITE PAPERS
White papers can help solve problems that are meaningful to you and your customer base. CMP has assembled the following selection of white papers to help you with your sales and marketing efforts.
Define What's Valued Online
Today millions of B2B technology buyers gather real-time, relevant data from multiple online sources as they seek to make more informed and complex purchasing decisions. This comprehensive survey explores technology content usage and its influence on IT buying.
Click here to register and download.
How Savvy Technology Marketers Can Improve Results with an Intelligent Content Strategy
Marketers use an Intelligent Content Strategy to develop more effective content, to make it available more efficiently and to influence the most important decision makers at the right stages of the buying process. The result: streamlined, effective marketing programs that generate leads from people who are actively searching for solutions.
Click here to register and download.
The Fine Art of Lead Follow-up
Experts believe that 40 to 80 percent of leads fall through the cracks. Learn how a lead assessment team can help nurture more leads into closed sales.
Click here to register and download.
The Fine Art of Lead Qualification
With automated online lead generation, many companies are being flooded with leads. Qualification helps you “pan for gold” and narrow those numbers to the most highly qualified prospects.
Click here to register and download.
Turning Clicks into Leads
IT companies: get maximum results from search engine marketing. Gone are the days of pushing and pulling products through usual channels. Learn how to use the Internet to help buyers find you.
Click here to register and download.
Turning Local Clicks into Leads
Until recently, success with Internet marketing has favored national or global companies. But now local search engine techniques are helping regional technology companies boost their bottom line.
Click here to register and download.
Eight Rules for Creating Great White Papers
Discover eight straightforward techniques to turn your next white paper into a valuable competitive differentiator that will support and augment your sales process.
Click here to register and download.
